The presence of Gault & Millau Poland at this year’s Impact CEE in Poznań was another step towards building strong bridges between the world of gastronomy and the most influential areas of the modern economy: technology, innovation and business.
Impact CEE is today one of the most important dialogue platforms in Central and Eastern Europe, bringing together business leaders, investors, founders, representatives of academia and decision-makers. It is here that key themes of digital transformation, artificial intelligence, sustainable development and new growth models come together. In such an environment, ideas and partnerships are born that genuinely influence the development of entire industries – including gastronomy and tourism, which today account for around 6% of national GDP and generate value for suppliers exceeding 40 billion zlotys.
For the Gault & Millau Yellow Guide, taking part in Impact CEE was a natural step in developing a strategy in which gastronomy increasingly functions as an integral part of a broader ecosystem of experiences, data and technology. We see enormous potential in connecting the hospitality sector with areas such as fintech, mobility and data-driven solutions, which are redefining how services and consumer experiences are designed.
Participating in the event was also an opportunity to talk about the future of the industry – about scaling quality, new models of cooperation and the role of gastronomy in the modern economy. It is increasingly clear that restaurants and hotels are becoming not only places of consumption, but also tools for building emotions, relationships and experiences that can support the marketing strategies of companies across various sectors.
Impact CEE is also an ideal space to present recommended restaurants and hotels to participants seeking the highest quality culinary experiences. The presence of Gault & Millau in this context underlines the importance of selection and recommendation as part of a contemporary business lifestyle.
During Impact’26, the Gault & Millau Poland guide was also available at the event’s official Bookstore, giving participants direct access to the best gastronomic addresses in Poland.
